In today’s highly competitive market, generating high-quality leads has never been so crucial for B2B companies. The techniques once used by many are slowly starting to become obsolete; therefore, lead generation companies must continuously evolve, change, and implement the current market trends. Hence your B2B lead generation strategy matters. Our team of highly qualified B2B lead gen experts has compiled four highly effective trends they expect to see in 2021.
What Is The Best Lead Generation Strategy?
There is no definitive answer to this question; however, we at Logichron are here to provide you with the best lead generation services.
Here are four Highly Effective Lead Generation Strategies for 2021 and beyond
1 – Split Testing
Also known as A/B testing or bucket testing, this is where you compare two or more variants of a domain, app, landing page, and email newsletter to conclude which modification performs better.
Split testing is essentially an experiment where variations of the same page are shown to domain visitors randomly. Using statistical analysis to deduce, which variation performs better for a given conversion goal. This allows for a confident approach that directly correlates to a higher ROI.
According to Hubspot, Split testing increases the ROI of email marketing campaigns by 100%
By dividing your web-traffic equally and directing them to the different variants as one part is directed to the control, you can then analyze the statistics and determine which modification provides better results.
2 – Leadbots
Leadbots are specially designed chatbots for individual markets. They assist in gathering information about leads and also support in lead qualification and appointment setting.
Domain visitors can engage in a conversation with your LeadBot, and once the necessary information is collected, it is then sent to the CRM system or the sales team.
LeadBots are a one-time investment, and most importantly, they allow you to sit back and watch the leads land right into your inbox.
LeadBots need to follow three main parts of a LeadBot script:
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A greeting is extremely important as it portrays a welcoming brand image.
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Questions, follow-ups, and relevant answers for visitors’ questions or answers.
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A sign-off, you need to thank your new lead for their time and give them an estimated time-frame for your sales team to get in contact with them.
3 – Website Personalization
Domain personalization is when your web page visitors receive a highly personalized experience suited to their needs and wants. Using cookies to track visitors’ every move and AI to recommend and automatically personalize the page enhances their experience immensely.
Prime examples of companies that use this are Amazon (pun intended) and YouTube although
No two persons on the Amazon homepage will ever find the same details; this is because the company’s complex algorithm tracks and utilizes your browsing history and your previous purchases for recommending new products.
The same is applied to YouTube. A similar algorithm tracks what you watch and how long you watch specific videos to personalize your experience and recommend videos you will enjoy.
In recent years, website personalization has become essential merely because consumer expectations have shifted towards a more personalized digital experience that mirrors what they receive in a hyper-digital world.
Consumers have now become accustomed to such experiences as they receive them on all social media platforms.
Therefore, implementing website personalization can be highly beneficial for your firm.
4 – High-Quality Content Marketing
High-quality content can be highly beneficial for B2B lead generation in today’s highly competitive market place. Market high-quality case studies, infographics, eBooks, and whitepapers in return, the lead has to sign up to your email newsletter,
Start to invest in podcasts and webinars, as this builds your brand image and reputation, generating more interest in your business.
When creating content, the most critical question you have to ask yourself is, “would I hand over my contact info for this?” Ask other employees and colleagues as well to gauge the quality and effectiveness of your content.
How Can Your Firm Improve Its Lead Generation Efforts In 2021?
Start by implementing the above tactics and consider how you can adjust the above strategies to fit your brand identity and market segment.
Generating leads in today’s marketplace is extremely difficult, but Logichron’s team of highly trained industry experts is here to provide you with extremely personalized B2B lead generation services.
Why wait?
