46% of B2B companies increased their content marketing spend between 2019 – 2020 (Statista)
Nearly half of the B2B organizations said they’re planning to boost their content budget in the next year.
The B2B content syndication market alone was expected to grow from $8.5 billion in 2013 to $10.7 billion by 2019.
The three statistics alone show that content marketing has a major role to play in maximizing ROI in the B2B world, it’s not just important it’s currently irreplaceable and only growing in utility, availability and popularity in connecting with the masses.
The Evolution of Content Marketing
Content Marketing Plans are slowly evolving into a space where they need to seem more personal and personalized than ever before; reaching and resonating with your audience is more important than ever. Today, inbound marketing strategies like narratives are the way to go for successful content because they make sure that you’re telling a story that your audience can relate to and at times be a part of. It’s about making them feel as important to you or your product or service as your product or service would be to them. By using this type of marketing service you can increase brand awareness while potentially building customer loyalty without ever having physical contact with them! This is an excellent way to generate more qualified leads and drive customer action!
Also Read: Prioritize These 10 Marketing Channels to Create Scalable Content
A few content marketing services that are currently invaluable are:
1- Email Marketing:
Email is one of the most popular communication tools on earth, with over 60 billion messages sent each day. It’s no surprise then that email marketing has been proven to be highly profitable for both B2B and B2C marketers alike! However, it’s not just because they are able to deliver content at a faster rate than other methods; instead, what makes this medium so highly acclaimed in lead nurturing efforts (especially) comes down to its ability to address specific pain points or needs that buyers have
Also Read: 7 Smart Ways to Generate Effective Leads From Emails
2- White Papers:
The content for the white paper should reflect your expertise on a subject, and have valuable information that can be included in order to make it easier for potential clients. The more data points attached with this type of document also makes it better than eBooks or other forms which might not show as much research into what’s being sold by you personally (unless someone is specifically looking).
3- Infographics:
Creating infographics is a great way to share your insights with the world. They can be informative, entertaining and engaging because they are designed as an easy-to-digest guide for those interested in hearing more from you or others like them! Catering only towards people who want quick tips on how best to perform certain tasks could solve this problem since it directly relates back to their life goals.
4- Webinars:
Webinars are a great way to show off your thought leadership and product viability. Webinar planning takes forethought, execution of the content is crucial for regular iteration on the subject matter as well as delivery which can be difficult without someone doing all these things at once! When done right a webinar will deliver live experiences that really put people in touch with what you have going on.
Also Read: 7 Leading Content Syndication Networks and Platforms in 2021
5- Podcasting:
There are now plenty of podcasts available that cover many different topics, and these can be delivered via the internet or through traditional radio channels. The content is usually in audio form but may also include video content as well. The demand for podcasts has grown so much that now there are conferences dedicated solely to this type of format.
We believe that there is no one-size-fits-all approach to content marketing. Every company has its own story, and what people want from your brand will be different from the next person’s expectations of you. That’s why we offer a variety of services, including personalized inbound marketing strategies like narratives so you can find out how to best reach your audience on an individual level. Contact us today for more information about our various digital solutions!
