Email Marketing is a digital marketing tool to promote your brand’s products and services. It plays a powerful role with lead generation, creating brand awareness, developing relationships, and keeping your consumers engaged. It is a highly effective strategy that keeps your audience informed about the latest offers, discounts, new items, etc. Approximately 42% of companies consider email to be one of their most crucial lead generation channels (Source: Strategic).
What is Email Lead Generation?
Email Lead Generation is a way of collecting leads through an email-opt- in process, it helps in gathering information about potential consumers. The main purpose of these leads is to nurture them so that they can turn into a group of loyal customers. Having a strong email lead generation strategy is important to grow your consumer base to generate more sales. Emails also drive higher ROIs as compared to any other lead generation tools, as reported by Startupbonsai.
How is it useful?
With Email Marketing Strategy, businesses can build credibility as it helps in strengthening the relationship between your audience and your brand. By establishing trust, consumers are more likely to recommend your business to others. It helps to foster relationships with customers in a more personalized manner with the help of lead nurturing emails. It is also extremely economic and a cost-effective method that helps you to reach out to a large number of customers at a nominal rate.
7 Smart Ways to Generate Leads
We are bombarded with a sea of emails every day and it becomes extremely important for your brand to grab the attention of the consumer. To achieve that, you must have a good email marketing strategy in place. Here are a few important email marketing tips to keep in mind:
1- Pay attention to subject lines
Subject lines are and will continue to be a key aspect of your B2B email campaign. It is the first and one of the most imperative steps of a successful strategy. The subject line is an important determinant for people to decide whether to open an email or not. Write a compelling subject line that can grab the attention of the audience. The subject line should be short and simple and should generate interest.
2- Personalized emails
Email personalization is a great way to familiarize yourself with your customers and there are many different methods that you can choose from. One of the most common ones that you can start with is, adding the receiver’s name in the mails. However, one must be careful not to overuse the names as customers may not always prefer it. Another method is to create different emails for different customers according to their position in the sales funnel for example welcome mails, discount emails, abandoned cart emails, etc.
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3- Make sure it is visual and short
Most people tend to skim through emails and don’t read word to word. Making your emails too text-heavy and wordy is not the correct way of doing it, keep them short and well-structured by adding pointers, short sentences, etc. Your emails should be easy to read, visually appealing, and not too verbose.
4- Be mobile-friendly
In today’s digital world, it is essential to send business emails that are readable from any device. Almost everyone prefers to read emails on the go, from their smartphones or tablets. Use mobile-optimized designs and make sure your emails appear just as well on phones as on computers. Try avoiding large images that take a longer time to load on mobile devices.
5- Don’t spam
A basic thumb rule is to send follow-up emails but avoid spamming inboxes. No one likes their inbox to be overflooded with emails. If someone doesn’t respond to your first mail, send a follow-up mail with a different subject line to see if they respond. In case they have missed your email entirely, this gives you another shot at reaching out to them. However, if someone is not interested, know your boundaries and do not waste time clogging their inbox. Irrelevant emails are not something people like and it is bad for your brand’s reputation.
Also Read: Email Marketing: One of the best ways to reach a global audience
6- Have a clear call-to-action (CTA)
Every email campaign should have a strong CTA that encourages your readers to follow through. A compelling CTA attracts your reader’s attention and spurs them into action. Use action-oriented words like “Order now” or “Get it now” etc. Keep your CTA short and crisp incorporating 2-3 words or a maximum of 5-6 words. Creating urgency through your text by using phrases like “50% off only for today” helps in generating higher click-throughs as well.
7- Offer incentives for referrals
Use your existing subscriber base for referrals and provide attractive rewards. Provide benefits like discounts, special offers, etc. to your customers and let them refer their friends to your emailing list. Make sure that the reward is appealing to them so that they would happily promote your list in their social circle.
These are a few effective email tactics to widen your customer base.
Find out more: 4 Untapped ways to boost your Email Open and Click-Through Rates
Make sure to keep these in mind while implementing your email marketing strategy to generate more leads and B2B sales. We are a leading B2B marketing and lead generation agency and have helped many brands achieve their marketing goals successfully. To know more about us, visit our website today.
