The Importance of Content Marketing in 2021
46% of B2B companies increased their content marketing spend between 2019 – 2020 (Statista) Nearly half of the B2B organizations said they’re planning to boost their content budget in the…
Content Syndication: What is it & How does it work?
Content Syndication is a process in which content is republished on various other sites in order to reach a wider and bigger audience. Syndicating the content makes sure it not…
6 Things to Keep in Mind While Creating B2B Content During COVID-19
As the pandemic continues, it is noteworthy to see the impacts it has had on B2B Content Consumption. Extended furloughs and the closing down of brick-and-mortar stores worldwide have brought…