Have you ever wondered how certain business websites are so quick in generating responses to certain queries? It feels like there’s someone present in the backend 24×7. Determined to answer all the queries.
Well, to be honest, these businesses have someone who is posted 24X7 to answer all these questions. But it’s not a human, but a chatbot.
Chatbots are one of the newest and most exciting technologies to hit the market in recent years. They have the potential to revolutionize how we interact with customers and can be used in a number of ways to boost lead generation and conversions.
In this blog post, we will discuss 5 ways chatbots can help you generate leads and boost your conversion rates. We’ll also provide tips for creating your own chatbot for use in a sales funnel.
Let’s first start by understanding…
What are chatbots and how do they work?
Chatbots are artificial intelligence (AI) software that can mimic human conversation. They are designed to simulate a real-life conversation and can be used to interact with customers in a variety of ways.
Chatbots are usually powered by natural language processing (NLP), which is a branch of AI that helps computers understand human language. NLP enables chatbots to understand the intention behind a customer’s message and respond accordingly.
For example, if a customer asks a chatbot, “What is your product?” The chatbot should be able to understand that the customer is interested in learning more about the product and provide information accordingly.
Chatbots can be used in a number of ways, but are most commonly used to provide customer support, promote products or services, or generate leads. To understand how these chatbots can enhance your business operations, let’s look at the case study of “Anymail finder.”
Anymail finder case study:
Anymail finder was a two-person startup that was stretched thin between marketing, support, and sales. A crucial problem they were commonly struggling with was answering a few same questions again and again to different clients. It was a time-consuming process that ate up a lot of their energy.
To solve this problem, the startup decided to implement Intercom’s operator bot. The bot helped the company automate its response system by offering a designated response for different queries.
When a visitor replied to an automated message, employees got a push notification so they could promptly respond to every inquiry. Anymail finder’s pre-written responses to popular questions let them reply to some inquiries within seconds.
Intercom’s messaging metrics also let the startup track which automated messages were producing the best results.
As a result of this integration, the company saw the following developments in its stats:
● 1 in 3 buyers used the chat system before making a purchase.
● 9 out of 10 “big buyers” used the chat system before making a purchase.
● An estimated 60% of revenue comes from chatbots.
Now that we saw a live example of how chatbots help benefit businesses, let’s look at the different kinds of chatbots businesses can get from the market.
The different types of chatbots and their uses
As of now, there are several chatbots on the market. However, the following 3 types are the most commonly used.
1. Rule-based chatbots
2. Voice bots
3. AI-powered contextual chatbots
Rule-based chatbots
They are the simplest form of a chatbot, and are usually powered by a set of predetermined rules. For example, a rule-based chatbot might be programmed to respond to certain keywords with predetermined responses.
Rule-based chatbots are fast and easy to build, but they can be quite limited in their
functionality. This is because they can only respond to messages that fall within their
predetermined rules.
Voice bots
Voice bots are chatbots that use voice recognition technology to interact with customers. They are commonly used in call centers and can be used to handle a variety of customer queries.
Voice bots are powered by AI, which enables them to understand the intention behind a
customer’s message. This allows them to provide more accurate responses, and offer a more natural conversation flow.
Contextual chatbots
Contextual chatbots are the most advanced type of chatbot and are powered by AI. This
enables them to understand the context of a conversation and respond accordingly.
For example, if a customer asks a contextual chatbot, “What is your product?” The chatbot will be able to understand that the customer is interested in learning more about the product and provide information accordingly.
Contextual chatbots are the most expensive to build but offer the best customer experience. This is because they can mimic human conversation more accurately than any other type of chatbot.
Let’s look at the application of these chatbots, let’s see how they can help you generate leads.
5 ways chatbots help you generate leads
1. They provide 24/7 service
One of the biggest advantages of chatbots is that they can be used to generate leads 24 hours a day, seven days a week. This is because they are not limited by working hours like humans are.
This means that you can use chatbots to interact with customers outside of normal business hours. For example, if you have a chatbot on your website, visitors can get in touch with you at any time of day or night.
This is a great way to generate leads, as it means that you are always available to answer questions and provide information. It also helps to build trust with potential customers, as they know that they can always get in touch with you.
Another advantage of chatbots is that they can provide support to customers who are not yet ready to buy. For example, if a customer has a question about your product, a chatbot can provide them with the information they need.
This helps to build trust and rapport with potential customers, and can eventually lead to a sale.
2. They can offer lead magnets
A lead magnet is a freebie that you offer potential customers in exchange for their contact information. This could be a PDF, eBook, white paper, or any other type of digital content.
Lead magnets are a great way to generate leads, as they provide value to potential customers and encourage them to give you their contact information.
Chatbots can be used to promote your lead magnets and encourage potential customers to sign up for them. For example, you could have a chatbot on your website that asks visitors if they would like to receive your free eBook.
If the visitor says yes, the chatbot can then provide them with a link to the eBook. This is a great way to generate leads, as it means that you are only promoting your lead magnet to people who are interested in receiving it.
It also helps to increase conversions, as the chatbot can provide visitors with the information they need to make a decision.
3. They help personalize your customer experience.
Personalisation is a key component of good customer service. Customers want to feel like they are being treated as individuals, and not just as another number.
Chatbots can be used to personalize the customer experience and make visitors feel valued.
For example, you could use a chatbot to collect information about your customers, such as their names, ages, and location.
You could then use this information to personalize the content that your chatbot sends to them. For example, you could send them birthday cards or special offers on products that are relevant to their interests.
This is a great way to make potential customers feel valued, and can eventually lead to a sale.
4. They help in retargeting visitors
Retargeting is a marketing technique that involves showing ads to people who have already shown an interest in your product or service.
This is a great way to generate leads, as you are only targeting people who are already
interested in what you have to offer.
Chatbots can be used to retarget visitors who have engaged with your brand. For example, you could have a chatbot on your website that collects information about the products that visitors are interested in.
You could then use this information to retarget these visitors with ads for similar products. This is a great way to generate leads, as you are only promoting products to people who are interested in them.
It also helps to increase conversions, as you are providing potential customers with the
information they need to make a purchase.
5. They can leverage native languages
Another advantage of chatbots is that they can talk to customers in their native language. This is a great way to generate leads, as it means that you are able to communicate with potential customers from all over the world.
It also helps to build trust and rapport with potential customers, as they feel like they are being communicated with in their own language.
If you are looking for a way to generate leads and boost conversions, chatbots are a great
option. They can provide 24/07 lead generation and support, increase conversions by promoting your lead magnets, and help personalize your customer experience.
Tips for creating your own chatbot for use in a sales funnel
If you are looking to create your own chatbot for use in a sales funnel, there are a few things you should keep in mind.
First, you need to decide what purpose your chatbot will serve. Will it be used to generate leads or boost conversions? Once you know this, you can start to create your chatbot.
It is also important to keep your tone of voice in mind when creating your chatbot. You want to sound friendly and helpful without sounding too salesy.
Finally, you need to make sure that your chatbot is able to understand the different types of questions that potential customers might ask. This will ensure that your chatbot is able to provide the customer with the information they need.
Creating a chatbot for use in a sales funnel is a great way to generate leads and boost
conversions. Keep these tips in mind, and you will be on your way to success.
In closing
In conclusion, chatbots are a great way to generate leads and boost conversions. They can provide 24/07 lead generation and support, increase conversions by promoting your lead magnets, and help personalize your customer experience.
If you are looking to create your own chatbot for use in a sales funnel, keep these tips in mind and you will be on your way to success.
Thank you for reading! We hope this article was helpful. If you have any questions, please feel free to reach out to us at Logichron.com.
