Content syndication is a great way to get your work in front of new eyes. You can’t rely on social media or search engines alone to drive traffic for you. Even if you have a large and engaged audience, it’s difficult to reach entirely new readers with these tools. That’s why successful marketers look for other ways to expand the reach of their content.
As a result, many brands turn to third-party publishers and websites that already have well-established audiences. If you’re not familiar with the method of syndication yet, then keep reading—it may change the way you promote your work forever!
Before talking about the different strategies, let’s take some time to understand what content syndication is and how it can benefit your business.
A brief overview of content syndication
In layman’s words, content syndication is the process of amplifying your reach by promoting your work on other platforms and websites. The essential point of syndication is to reach new audiences by promoting your work on third-party websites. This practice will help you divert the audience from those third-party websites to yours.
Moreover, it can be used as a growth hacking strategy to increase your brand awareness and reach new audiences. To attain success here, you need to come up with a solid strategy. Here are some tips that can help you shape your syndication strategy better:
- Focus on republishing your entire content
- Try to edit out shorter posts from your pieces to gain more traction
- Never forget to share an excerpt or summary from your original piece
We’ve covered this topic in detail in our previous blog: A guide to content syndication: What is it all about? If you’re interested in knowing more about it then give this a read.
Now, coming to our main topic, let’s look at five content syndication strategies that every marketer needs today.
5 essential content syndication strategies you need to know
1. Experiment with co-marketing tactics
This is a tactic where two brands work together on a single project for their mutual gains. You can also use the content you’ve already created to drive more traffic. A great way to do this is by partnering with a complementary brand, like Stance and the NBA. When you pair your company with another company in a similar space that has an established fan base, it can help both of you gain new followers and retain existing ones. For example:
Stance has over 2 million Instagram followers; it makes socks for basketball players and other athletes. The NBA has over 40 million Instagram followers; it’s the biggest basketball league in the world. By partnering together on social media campaigns, where both companies are promoting their socks, Stance gains exposure from NBA fans and vice versa!
2. Explore the untapped potential of Reddit
Reddit is a social media platform that has a huge user base. It’s also a place where people can share and discuss content. This is why it’s important to understand the principles of this platform.
When it comes to marketing, this platform is somewhat an untapped goldmine for marketers. The platform is known to have thousands of niche communities (a.k.a subreddits). So you get a great opportunity to interact with your audience directly and understand their needs and pain points.
Also, before you start posting your own work, it’s imperative that you familiarize yourself with Reddit. It’ll help you discover the ways the platform works so that your content syndication strategy will be effective.
3. Use emails to syndicate content
Everyone doesn’t check your website regularly, but they check their emails every day.
Email marketing is one of the most effective channels for reaching your audience. With the help of content syndication, you can grow your email list by driving traffic from external websites back to your own.
Here’s how it works: You find someone else’s work that you think would be helpful for your readers and reach out with an offer. If they agree, you’ll add their name as an author on the piece and send them a brief summary of what it will be about. The other person then writes a short introduction paragraph and publishes the full article from his or her site, giving credit where credit’s due. Then all that’s left is getting those new subscribers!
4. Lead generation forms on LinkedIn
LinkedIn is a great way to generate leads. The platform allows users to search for specific companies, jobs, and other common interests.
For example, if you are interested in reaching out to people who might be interested in your content, you could use LinkedIn’s search bar to find it:
LinkedIn is also a great place to find people who might be interested in your work. You can create an account on LinkedIn and start building up your network by asking friends from school or work for recommendations on how they met their colleagues or friends who work at interesting companies.
That way, when someone clicks through one of your posts or tweets about it later down the line, there’s a chance they’ll recognize someone else mentioned within the post, which may give them incentive enough to click through themselves.
5. Use Giphy to amplify your content
Giphy is a GIF search engine that allows you to find or create on-point images for your content. It’s a great tool for marketers because it allows them to search through thousands of GIFs and then easily add them to their blog posts, emails, and social media updates.
Giphy is also a great place to develop your brand awareness. For example, Take Karla and Co., a Latin clothing brand. Even though they didn’t have enough presence on Google, they were able to rake in 100,000 views each day from just 16 sticker uploads. This was all done by creating GIFs which have minimal competition and match their audience’s search.
These GIFs can be linked to your website. Thus making it a perfect content syndication strategy for increasing your brand awareness.
Conclusion
Content syndication is a great way to increase traffic to your site. You can leverage the power of other sites’ audiences by simply allowing them to republish one or more of your posts. This can be done through various methods, including RSS feeds and social media sites like Facebook and Twitter.
Syndication doesn’t just help with SEO; it’s also an effective way to drive more traffic back to your own website. In fact, it’s one of the most effective strategies for doing so! However, there are pros and cons associated with this method that you should carefully consider before applying it to your website.
Thanks for reading! We hope you found these strategies useful. If you have any other strategies that’ll help boost our content syndication efforts, then share them in the comments.
