Did you know, almost 50% of all website conversions go on to be non-starter conversations? With such a massive percentage of leads being non-starter ones, businesses need a solid verification system in place to grow their sales revenue year on year.
This is where lead verification services step in. These services help you in bifurcating the good leads (or as we call it – high-quality leads) from the bad ones.
To understand how this system works, we need to understand first what types of leads businesses usually get.
Generally, there are two types of leads. The first one is categorized as non-converting leads, and the second one comes under converting or high-quality leads. Now, we all have a fair idea about high-quality leads. But when it comes to non-converting leads, there are a bunch of them that are hard to bifurcate. Let’s take a deep look into some of the common non-converting leads that often pop out in your B2B sales team’s list:
- Duplicate forms – Duplicate forms are a result of customers filling incomplete forms. A lot of times, customers fail to complete or submit a form on your website. As a result, they end up filling a form twice or thrice and in doing so end up piling up your lead count.
- Job applications – These are the most common forms of leads that end up plaguing your B2B sales team’s list. Usually, job seekers that are unable to find your company’s recruitment page end up submitting their job applications in the contact us forms. These leads are maybe useful for your recruiting team but are of no use to your sales team.
- Inquiries for customer service – Customer service is a part of after-sales. As a result, these inquiries are of no use for your B2B sales team who are looking to convert new leads.
These are the three types of spam emails that you need to watch out for during segregating quality leads.
After reading this, you might be seriously considering investing in a good B2B lead verification service. But before you take that step, let’s understand how exactly will lead verification help you…
How do lead verification services help your sales team?
Lead verification services play a pivotal role in making your sales team more efficient. As the pool narrows down to a few quality leads, your sales team gets ample time to tailor their sales pitch according to the buyer’s need. This maximizes their probability of converting a lead and cutbacks time spent on pursuing unnecessary leads.
We have covered this point in detail in our previous blog post ‘5 common myths about lead generation debunked’.
Also, the verification process fast tracks the entire process of lead generation, thus allowing your sales team to quickly convert leads when they are hot.
How do lead verification services help your marketing team?
With so much emphasis given on the sales team, we often tend to forget that lead verification services benefit your marketing teams too. Armed with accurate data about your target audience, B2B marketing teams are well equipped to design campaigns that are more personalized and relatable.
Moreover, the verification process also addresses a challenge that nearly 41% of marketing professionals in a B2B company face on a daily basis. The challenge of not following up with leads quickly before they lose interest.
Now that we know how lead verification helps a B2B company, let’s focus on why do you need to spend on it.
Why Invest in Lead Verification services?
Lead verification, when done right, is capable of filling in the voids that B2B companies usually experience during lead generation. This ensures a higher conversion rate than average. Apart from this key reason, there are also a few more which we have mentioned below:
Easier to detect ‘likely to buy’ customers –
An effective lead verification system will easily recognize decision-makers within a larger pool of leads and target them with relevant messaging and content based on their buying journey. This would further help in eliminating those prospects that have no role in the buying process or are unlikely to convert.
Helps in establishing cross-channel marketing campaigns –
Smart lead verification services will help your marketers to design campaigns that touch both traditional and digital outreach channels. This further helps in kicking off an effective lead nurturing strategy.
How Does Logichron Help Your B2B company?
Logichron has developed a three-part system that can help you segregate all the quality leads from the unwanted ones. These three steps are as follows:
- Step 1 –
Logichron examines each and every lead through a series of processes to ensure every lead is properly checked for inaccuracies.
- Step 2 –
Logichron then verifies details like email addresses, contact numbers, company addresses and other fundamentals as part of the examination process.
- Step 3 –
Lastly, to ensure utmost results, Logichron implements a two-step verification process that is conducted over emails and phone calls.
With the help of these three simple steps, your B2B company will be able to shorten the pool of leads and improve your conversion rate on leads that actually matter. Interested in implementing this system in your business.
Get in touch with our representative or just visit our lead verification webpage.
