As a B2B marketer, one of the main challenges includes supporting demand generation as well as getting the word out about your brand among a wider audience. Content syndication platforms help you amplify your message and drive traffic to websites among the different ways to build demand for your product or service. The basic understanding of B2B content syndication is the practice of republishing content on other websites to attract a larger audience.
Basic Understanding of Content Syndication
Republishing content or a piece of material, such as an article or blog on one or more popular websites and other platforms, with permission is a Content Syndication. Some marketers are concerned that by posting their material on another platform, they will lose visitors to their own website. To prevent that, these websites always include a link to the source of the material. Therefore, this type of syndicated content SEO strategy also benefits the original authors because it promotes their brands to a new audience.
Bringing in traffic is a common issue for most marketers while expanding a brand. Developing quality, relevant content, and optimizing reliable content are some of the tactics you can take to increase the popularity of your website, but they can be time-consuming. Among these various strategies to drive demand, Content Syndication stands out since it is extremely cost-effective, boosts SEO performance, and assists in brand awareness to a wider audience.
Know more: Content Syndication: What is it & How does it work?
Benefits of Using Content Syndication
Syndicated content SEO strategies help to generate leads by working with content distribution partners, digital publishers, industry influencers, and others, who may choose to publish a specific excerpt or a condensed version to boost your brand’s recognition to a larger group of people. According to the marketing insider group, 30% of B2B marketers regard content syndication strategy as one of the most effective lead-generating strategies. They use various forms of B2B content syndication including Earned Syndication, Social Syndication, Co-Marketing, and much more.
Content syndication is a method of republishing your website’s blog content to broaden the reach of your article, potentially increasing traffic to your website. When applied effectively, B2B content syndication strategy may provide several advantages
Here is The List of Advantages of Content Syndication
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Procuring a Larger Audience
– Content syndication allows your content to be accessed by a wider audience.
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Creating a Robust Online Presence
– Promoting a brand on high-traffic websites, enabling your content to be syndicated on larger, more popular websites.
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An Increasing Flow of Traffic
– It increases the popularity of a brand by linking the content back to your website.
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Customer Awareness
– When readers arrive at your website, you can reap the benefits of the opportunity and provide them with more details about your brand.
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Boosting Brand Authority
– It accelerates content creation by promoting repurposed content.
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Enhancing Lead Generation
– It is faster and more profitable to identify high-quality leads by distributing the content to publishers that attract the same customer personas as your company.
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Similarly, it is important to develop different approaches and strategies to create demand and leads for your B2B company by creating some of the best content to connect with a suitable audience.
Also Read: 6 Things to Keep in Mind While Creating B2B Content During Covid-19
What Impact Does Content Syndication Have on SEO?
Duplicate content is unaccepted by search engines like Google. However, Syndicated content is not the same as duplicate content, as long as it is done properly which makes it clear to search engines and readers that what they are seeing is a syndicated piece. This can be accomplished by adding a link back to where the material was first written and requesting that a third-party publisher add a canonical link.
Links don’t carry SEO authority but are visible as “sponsored content” by search engines, and by readers. Any time a reader clicks on one of these commercials, you are paid a fee that varies based on the target demographic and other campaign settings.
There are two approaches to B2B content syndication: free or paid. Reaching the best publications, pitching the content, and building partnerships one at a time is what free content syndication involves. Whereas using a paid solution means using resources that allow you to get your content recommended in major publications more rapidly.
You can syndicate content for free in a variety of ways such as :
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Syndicate the posts or blogs on a website with a larger audience
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Syndicate old content on sites with a similar following and influence.
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Write a guest post to publish on big websites such as Quora, Medium, SlideShare, LinkedIn, Reddit, etc.
Paid content syndication occurs where you pay a fee to get your content featured on a third-party website. However, this approach is not a financially viable choice for smaller businesses with limited funds. Bigger brands usually work directly with large publishers to bring their material in front of a large audience. It is a much simpler method than trying to get content published in large publications. Paid content syndication does not have the same SEO and market exposure opportunities as free syndication.
Also Read: 5 Things Decision Makers Should Consider in The B2B Buying Process
The Future in Content Syndication
Content syndication can provide a significant boost to your marketing campaign. If you consistently publish high-quality content, you will benefit from sharing it through syndication, which is one of the most effective ways to improve your brand’s online exposure and credibility.
B2B Content syndication is an important demand-generating strategy for many B2B companies because it provides the content and business with additional visibility that it does not otherwise get. Even if you do have a more established identity in the market or the digital world, you can afford to be more careful about where your material is republished. The art of keeping a strong blend of original content and curated posts in the mix, to sustain traffic and keep guests engaged can only contribute to profits.
Logichron is an ideal platform for learning and understanding more about how you can use tactics like content syndication to increase demand and generate leads, as well as a variety of other marketing strategies to boost your B2B company. Contact us here at Logichron for all your B2B service requirements.
