Have you too come across the common notion that outsourcing appointment generation can be a huge mistake? Are you facing challenges in setting up an appointment with your potential clients? Are you wasting a lot of your time on setting up appointments and still unable to generate some for your brand?
Well, Logichron Corporation is here to solve all of these problems and the common misconceptions.
Let’s first understand the prerequisites for Appointment Generation Service-
- It requires a well-trained staff with a specifically-designed script according to the prospect’s interest.
- A lead requires a certain amount of nurturing.
- It’s a time-consuming process and also requires a lot of attention on the behavior of a prospect.
For some reason, B2B businesses hesitate to outsource this service as the service provider might not understand their goals and fail to provide valuable leads to them.
Here we have listed some common misconceptions about outsourcing appointment generation service.
1- Appointments won’t ever turn into deals:
It’s the most common misconception that the appointments generated are not qualified hence won’t turn into deals. The truth is, service providers first try to understand the requirements of their clients and then proceed to find the right buyer for the service or product. Once we shortlist the buyers in the market we can then proceed to find the most valuable and potential buyer among all and work on nurturing them. Setting up an appointment is not an easy process and requires skills to convince them for a meeting. When you have an appointment set with the most potential buyer who has also been nurtured to enter the sales funnel, your chances to close the deal increases by 60%.
2- Scheduling a qualified sales appointment is easy:
You might think the appointment setting is just calling up the top business and scheduling an appointment for your client. Well, this is not as simple as it sounds. After shortlisting the most potential leads, these leads go through a series of qualifications listed by the client and a lot of nurturing. Some leads might take numerous amounts of engagement and weeks to finally have an appointment generated. Scripts need to be very personalized and have a clear explanation of the product or service. It takes time and resources to build a relationship with the lead to finally have an appointment generated. This process fastens up when you outsource appointment generation service as the companies offering this service have a dedicated and experienced team to set qualified appointments for you.
3- Scheduling appointments can be done by the sales team:
Your sales team can schedule appointments but it should not be considered if you want valuable appointments. The sales team’s primary job is to close the deal. Scheduling appointments and following up with the prospect can disturb their workflow. It will also require time to get familiar with the prospect, for nurturing and engaging with them. Generating appointments requires trained people who can nurture their prospects, have personalized scripts ready, and can give time to build a relationship with your prospect. By outsourcing, you will be providing your sales team with potential and ready to convert leads whom your sales team can meet and close the deal.
4- All appointment-setting services are the same:
Just like in every industry there are some agencies that focus on quantity and others on quality. It depends on what the client’s demand is, more sales, or valuable sales. . Even the process might differ from company to company. You can ask for a summary of the process before hiring an agency. Some agencies have a good reputation in the market and have established good relationships with the companies or might have a well-written script that can help to set an appointment with just one engagement. Whatsoever might be the case, one thing is clear that all these agencies have a different method of approach to their prospects.
Choose the right appointment generation company
Now that you know certain aspects of appointment generation services, you can make an informed decision on whether to deploy these services in your business or not. However, in case you need more information, help, or a customized appointment generation service strategy built from scratch by seasoned professionals, look no further. At Logichron, we offer dedicated teams for brand research, constantly narrowing down the most valuable potential prospects for nurturing. Contact Team Logichron today.
