The ever-evolving technologies have had a major impact on the way businesses run these days. But out of all, we’ve seen the biggest changes in the marketing and sales sector. We’ve not only seen a significant change in buyer behavior but also in the process of marketing and sales.
With easy and immediate access to information, buyers are now more informed and educated than ever. B2B buyers unlike before are no longer waiting to be found, but are actively looking online for new solutions to their problems.
To address this change in buyer behavior and be able to provide them with a solution, it has become more important than ever to be present online. This is where digital marketing comes in.
But how can this exactly help us grow our business? Below are some points which will help you understand why digital marketing is important and how it can help your company grow.
Increase Brand Awareness
Brand awareness means how well your audience is versed with you or recognizes your brand, products or services.
Leveraging digital marketing with the use of social media will expose you to a wider audience further developing brand awareness. Social media platforms allow your business to establish a dialogue with current and potential clients. How you respond, interact, and share on social media sends a clear message about the type of business you are.
Social Media platforms allow you to open and establish communication with your audience through creative content. Sharing content that your audience may find useful and entertaining will make them share your posts with their friends and family which in turn will help spread and increase awareness of your company.
Increase Brand Loyalty
Brand loyalty is when a customer chooses to purchase your product or service repeatedly instead of your competitors.
To provide an exceptional customer experience, you must first know your customer’s needs and pain points thoroughly.
Using Digital tools like Email helps you track the behavior of each contact in your database, understand their needs, and send them personalized content addressing their pain points. This makes your audience feel heard and understood which eventually leads them to trust you. This trust nudges them to buy from you and become your customer. And when you provide such experience consistently, that is when they become your loyal customers.
Increase website traffic and sales
A website is like a brick and a mortar office, but online. Opening a brick and a mortar office is the first step. This alone will not get you the customers. Advertisement, promotions, and a huge amount to do so are required to attract clients. This is not entirely true for a website.
With the help of digital strategies like SEO, one can optimize their website such that when a person searches for a product or service which is exactly or similar to what you sell, your website will be shown to them on the results page thus driving customers to your online store without reaching out to them. This way, your return on investment is more through digital marketing than through traditional marketing.
Leverage testimonials and reviews
In the digital space, people are not just buying or selling but, are exchanging ideas and opinions through platforms like Google, social media, industry-specific websites, or even your own website. And today, positive online reviews play a very influential role in a customer’s buying decision.
Research by Big Commerce found out that 88% of consumers trust online testimonials and reviews as much as they trust recommendations from friends or family. Another report by Big Commerce stated that 92% of customers read online reviews before buying. So if you’re not present online, you would be missing out on this opportunity.
Target relevant audience only
What if you could only target people who are interested in your product or service rather than advertising to a random group of people? This would save you a lot of Time, Money, and Resources, wouldn’t it?
With tools like Facebook ads or Google ads, you can target audiences based on their demographics, interests, job title, location, and much more.
This helps us concentrate our time and resources on only those people who are more likely to be interested in or buy your products/ services.
Get data and insights
Digital tools like Google Analytics and social media insights give you detailed information about online assets’ visitors.
For a website, you can know what product or service the visitor viewed, when did they view it, how much time were they on your website, and lots more. Such information helps us better understand our target audience and optimize our marketing strategies to yield better results and ROI.
Set clear and measurable goals
As discussed above, a digital asset like a website or a social media account helps us get reviews and feedback from our customers based on their experience with our service or products. This helps us make relevant improvements in our products and services and set a more realistic sales target.
Also, with the help of analytical tools like Google Analytics, Facebook Insights, etc one can obtain insights on customer behavior, their personal information and even measure the ROI on marketing strategies used.
Decreased costs
With the least amount as low as 0 to promote your product or service, insightful information on your target audience, ability to measure ROI, and lots more, Digital Marketing is definitely the cheapest way to market your company and its products and services.
Implementation is the key
Now that you have understood how digital marketing can help you enhance your business, you would definitely not want to miss out on all the benefits it provides. So, start right away and if you don’t have the time, resources or knowledge to do so, you can always hire a marketing agency such as us, Logichron.
