Can’t select the right B2B Lead Generation company? Want to know more about these companies before hiring one?
If you are looking for similar answers, here is a one-stop solution to this problem.
Lead generation involves getting information about people who are likely to be interested in your company, product, or service.
The information could be an email ID, Name, and Phone number, or details about an industry, salary standards, product preferences, and even more as per the client requirements.
For this, good Lead generation companies work on ad campaigns, landing pages, follow-ups, and other smart marketing channels to get leads generated.
Here’s a checklist while choosing a B2B Lead Generation company
There are multiple lead gen companies providing the same services, so to choose one, in-depth knowledge of the company is required that could fulfill your requirements on time.
To gain this knowledge you will have to check the following pieces of information about the company mentioned below
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Check the reviews online
The very first step would be to check online reviews about the company. Its customer support experience and work environment tell a lot about the business.
You need to find out if the company has been involved in any malpractice. For this information, you can search online on the review sites, look for articles related to the company, check for company mentions by different bloggers, news articles and marketing influencers.
If the company is on social media then you can see the type of content it posts and the engagement it gets. This would let you know the company’s knowledge of different Lead generation practices.
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Does it manage, store, and process data efficiently?
The quality and source of the data generated by your prospective lead gen company is going to make a whole lot of difference for your business. The way the data is stored and the frequency with which the data is filtered and cleansed also matters.
There are two important aspects to this-
- Database management: The Lead Gen company must be employing some database management tools. This determines where and how the data generated is stored and further processed. They could use a more traditional DBMS like Oracle or SQL, or a non-traditional cloud-based system like Snowflake or AWS. Also, what matters is the way this data is filtered and regulated. With frequent checks and deletion of useless data, your lead generation processes can become more focused and can yield better results.
- Data Sources and Channels: Another question that is vital to our processes is “Where is the data coming from?”. With increased GDPR and CCPA norms, data procurement and transfer is today one of the most regulated areas. Does your lead gen company employ third-party sources for data procurement? Does it use unethical ways to conjure up leads? To clear these things up, and to save yourself from potential legal trouble down the road, vehement background checks should be performed.
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Does it deliver quality leads?
Look for what the company is offering, quality leads or quantity leads?
Quantity is important, but quality is far more valuable when it comes to generating leads.
Focusing on quantity doesn’t always work out well. When the focus is just getting as many leads as possible. Leads generated through this method are more likely to be low-quality ones, this means your leads are not going to turn into sales. Look for a company that focuses on providing high-quality leads for your business.
Only with a well-defined approach, prime leads can be generated. Although it is important to bring in as many leads as possible for a business, look for a company that focuses on quality leads that can save time and increase the number of sales.
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How do they generate leads?
You would want to know where the leads come from. Some companies will use telemarketers to build lists of potential leads while some run ad campaigns.
Look for a lead generation company that uses a content marketing strategy to bring in more possible clients. This method will provide more value for your business.
Make a qualifying standard for the leads generated. A lead becomes a valid lead when it qualifies certain criteria, these will have more potential to turn into sales.
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Ask for a trial period:
Having a trial period would help you to understand the workflow of the company and also keep a check if it’s reliable and can fulfill your lead requirements.
The B2B Lead Generation company you’re considering could have all the years of experience needed but still fail to meet your needs because of the continuously changing market.
Since contracts last a year or longer, it might be a good idea to find out the availability of a trial period. This would give you time to see the workflow before committing to any contract.
Take your time to make the right decision
Finding an agency that values your goals can be a tough job. With so many agencies in the market offering similar services, you need to look for a company that values your goals as much as their own goals. We train our employees to understand our client’s vision and their requirements so that our team at Logichron could deliver effective results. Logichron works towards attaining your goals with the help of our experienced professionals. Contact us to know more about this.
