We all know that Social Media is a great branding and lead generation tool not only for B2C but B2B as well. But, many are left confused with which platforms work best to generate b2b leads. If you are here to clear a similar confusion, then read on as we list the top 3 social media platforms for you to crush your marketing goals in 2020.
LinkedIn:
With nearly 700 million active users in 2020, LinkedIn has become one of the top social media platforms. Today, LinkedIn is the social media channel not only for people in executive roles but for all the brands and other individual members too. It is also called the “Facebook of businesses”.
But unlike Facebook, LinkedIn audiences scroll through their feed looking for content that would add value to their personal and professional life. Such content creates opportunities for businesses to spread awareness about their brand, generate quality leads, and strengthen relations with their prospect.
About 59% of B2B marketers say LinkedIn generates leads for their business.
So if you are not on LinkedIn yet, you are missing out on an opportunity to increase your revenue by 2x fold.
Facebook:
With monthly users of more than 2.5 billion, Facebook boasts of having a user base bigger than all the available social media platforms. Thus it’s not surprising that it has been one of the top marketing platforms for B2C companies. Being said this, Facebook is an essential platform for a B2B company too.
According to Facebook, business decision-makers spend 74% more time on Facebook as compared to other people. About 42% of B2B marketers have admitted that Facebook is the most effective B2B social networking platform for their companies. Furthermore, Facebook is a very cost-effective platform wherein you can target an audience worldwide by running ads based upon various goals such as brand awareness, lead generation, and many more with an amount as low as $1.
With 67% of B2B businesses using Twitter as a digital marketing tool, it has proven to be a great place to build brand awareness, build connections with influential industry professionals and drive traffic to the website.
That’s not it. About 75% of B2B businesses market their products and services on Twitter while 93% of Twitter community members are open to the brand presence on it.
Twitter is a platform to see what’s trending and to be seen by your target audience. It is the best platform for social listening, a term used to describe monitoring digital conversations that help in collecting data that could help to differentiate your brand, product, or service.
There’s more to Social Media
Facebook, LinkedIn, and Twitter are referred to as the three big B2B social media platforms. But other platforms like, Slideshare, Instagram and Youtube are gaining popularity in the B2B industry rapidly. Social Media marketing has seen a massive transformation in the past few years and continues to change due to the rapid growth in technology and rising competition.
Thus, it is essential that rather than have just one person for marketing, your company has a dedicated team who stay updated with such transformations and keep your business relevant. If you cannot invest time, or money into setting up a marketing team, you can always hire a professional agency like Logichron.
Logichron is a leading Lead Generation company which offers all the marketing solutions in one place.
