The Importance of Content Marketing in 2021
46% of B2B companies increased their content marketing spend between 2019 – 2020 (Statista) Nearly half of the B2B organizations said they’re planning to boost their content budget in the…
How To Build Better Account-Based Marketing Strategies
"Account-based marketing is the process of targeting specific accounts, based on their current stage in the sales cycle. It’s a way to reach out with relevant content and offers that…