Are you a part of the race on strategizing your B2B sales experience with the ongoing trends? Or are you among those waiting for the opportunity to hit your door with ‘HOT LEADS’? Well, the latter won’t work if you are stuck inside the “NO IMPROVEMENT IN THE EXISTING STRATEGY’ mindset. Below is the compiled best 7 B2B sales strategy to make sure you are at the top-notch of your business reaching the targeted audiences and converting them with ease in the era of 2021.
STRATEGY-1 Inbound Sales Strategy
Pandemic has led people to stay away and lost in their own lives! Only 25% of the office people are resuming work for 2-3 days a week. Offline meetings in the offline mode are hardly happening during this pandemic. The best way to close deals by acquiring new customers can be done via cold calling and content marketing where no special meetups are required as such.
Market Highlights –
- 90% of the business have adopted digital marketing services to create awareness about their brands. This includes people having dry cleaning services businesses to big digital agencies.
- A 70% increase in Content creation and related jobs has been seen during the pandemic from Dec 2019 to date.
- Bifurcation of leads into HOT/COLD/WARM has proved to be effective in focussing on the leads which can turn into our potential buyers.
Also Read: Four Highly Effective Lead Generation Strategies for 2021
STRATEGY-2 Account-Based Marketing
Success coming from adopting the ABM strategy is limitless! Bringing sales & market stakeholders together helps to identify the targeted sector and its potential prospects converting them into final deals.
Market Highlights 2020 –
- Almost 42% of marketers revealed that the outbreak of the corona pandemic has led to changes in their ABM-related goals.
- Almost 30% of marketers reduced their budgets because of the ongoing pandemic.
- 26% increase in the spending of the marketers.
- 49% of marketers went on to grow their b2b sales leads generation via existing accounts.
- 97% higher delivery of ROI by ABM.
- Out of 100 marketers, 6 of them said that they haven’t used ABM yet, reported by “Demand Gen Report & ABM In Action.”
STRATEGY-3 Artificial Intelligence Interaction
Artificial Intelligence tools like Chatbots work phenomenally for the customers to get a revert to their generic questions in seconds making them feel more connected to your brand. Marketplace advertising your brand via pre-programmed tools has proved highly efficient in reducing the gap between AI and ad purchasing methods which further benefits the industry via connecting publishers and advertisers with more speed and ease.
Market Highlights –
- As per data, 64% of the businesses using Artificial Intelligence can spare their time to focus on complex problems in comparison to 50% of those businesses that haven’t adopted this strategy.
- An AI tool named a tool like ‘MarketMuse’ works the best to guide marketers in understanding the customer needs and preferences, leading to more potential leads and improved businesses.
Also Read: Account Based Marketing Is The Future
STRATEGY-4 Influencer Marketing Strategy
Strategies like Influencer Marketing potentially dive the best results for generating hot leads and converting them into final sales by 50 times. Ultimately, how it helps the businesses is by creating 100% trust, and incredible experience among their potential buyers which results in the final cracking of deals.
Market Highlights –
- Via B2B influencer programs, the overall performance of the brands shall increase by 50 times, believed by 63% of the businesses.
- “Influencer Marketing improves the overall experience of the potential buyers” – said 77% of the b2b Marketers.
- With the worth of $8 billion, 2019, this industry is expected to showcase a growth of $15 billion by 2022.
Also Read: Content Syndication Helps You Grow
STRATEGY-5 Limitless Power of Social Media
Social Media carries the capability which must not be underestimated by any means! Whether it’s LinkedIn, Facebook, Instagram, Twitter, or any other social media platform – it has proven ways to generate effective b2b sales lead via proper marketing channels. The large pool of audiences in it has the potential to give birth to a new phase of your business.
Market Highlights –
- In 2020, ‘Tik Tok’ gained popularity like never before! Buzz it created helped businesses to reach their potential customers.
- The top platform to reach the desired customers for B2B marketers is ‘Linkedin’ – as it has 706+ million teams of professionals.
- Almost 90% of the traffic is driven by the three social media platforms namely – Facebook, Twitter, and LinkedIn.
- Almost 80.33% of the B2B sales leads were generated by LinkedIn, 2020.
Also Read: Top 3 Social Media Platforms to Generate Leads
STRATEGY-6 Video Marketing
Marketing via Videos holds the power to not only publicize and promote your brand but also to entertain and create awareness among people. Video Marketing is one of the most effective and popular tools. It’s convenient and adds more credibility to the brand and via storytelling, you can give an immersive appeal to the product you are selling.
Market Highlights –
- Probably, the video marketing spend will grow to $12.66 billion – 2024.
- The video marketing spends in 2019 was $10.18 billion.
- As per stats, 70% of the potential buyers do their research online via videos before approaching the businesses.
- Moovly gives us whopping statistics: You’re 53 times more likely to show up first on Google if you have a video embedded on your website.
STRATEGY-7 Automated Marketing Strategy
Increased usage of marketing automation tools, multiple platforms, and improved plugins has given birth to reliable and cost-effective content. Even the future seems bright in terms of content marketing automation. New tools and plugins will invade the market like never before by 2023 helping businesses convert their potential leads into final closures.
Market Highlights –
- As per the stats from ‘Forrester‘, an increase to $25 billion will be witnessed by top B2B companies globally of its spending on marketing automation by 2023.
- Till 2020, automated marketing systems were adopted by almost 44% of the B2B Brands. Other categories witnessed even huge adoption rates than this.
Are you prepared for business in 2021?
After the disturbing phase being witnessed by all in 2020 due to the life-taking Coronavirus Pandemic, B2B businesses faced huge losses and are getting themselves on their feet to adopt the ways to acquire the b2b sales process for getting the potential leads digitally. B2B marketing is completely crucial for your firm to surpass in customer acquisition and customer retention. But as they need to be drudged and incredibly well-planned, you might as well want adept at handling your Email campaigns such as Logichron a one-stop solution for all your B2B service needs.
