6 Reasons Why Your Business Needs Branding Today
77% of marketers feel that if you want your business to grow, branding should be a key part of your strategy. But why so much emphasis on Branding? Branding generates awareness…
6 Things to Keep in Mind While Creating B2B Content During COVID-19
As the pandemic continues, it is noteworthy to see the impacts it has had on B2B Content Consumption. Extended furloughs and the closing down of brick-and-mortar stores worldwide have brought…
In-house vs Outsource: Here’s What Your B2B Company Needs
Should you outsource Marketing? Or should you hand over the marketing task to an existing employee? Or best case, hire one? To outsource marketing or to do it in-house- is…
Top 3 Social Media platforms to Generate B2B leads
We all know that Social Media is a great branding and lead generation tool not only for B2C but B2B as well. But, many are left confused with which platforms…
What is Lead Nurturing and what are its benefits?
“Why is our large pool of leads not converting into our buying customers?”, “Why is my company not able to retain the existing customers?” If you are someone who asks…
Email Marketing VS Social Media Marketing: Which is the best?
Email Marketing and Social Media Marketing are some of the most used Digital Marketing strategies by marketers in 2020. And still, there is always a common question- which is the…