Your email list is your ticket to more traffic and profits. But with millions of emails reaching your prospects’ inbox every day, how do you ensure you are doing enough to make it worth all your marketing efforts or ensuring your b2b sales?
Almost all b2b companies send out and receive emails today. Billions of emails get sent out daily which means b2b email marketing is an asset in any business’s marketing strategy. As successful as they can be, getting your email marketing right at the first go isn’t a piece of cake.
With a mass volume of emails circulating every day, there’s only a little scope for you to capture your reader’s attention. How do you know you’re doing it right? How do you measure your marketing success? Open Rates and Click-through rates become crucial in determining whether your Email Marketing strategies are working out or not.
Firstly, do you meet the benchmark?
Before you decide if your Email Open Rate or CTR is better or worse than your competitors or before you even set out to improve them, you have to know what the ideal rates are and if you meet the mark.
As per a UK study, the average open rate across all industries was 22.8%.
Which isn’t much… At that rate, all your marketing efforts may feel like going down the drain. Are there any fixes to that? Definitely. It is possible to improve your email open rate and CTR with some tips that may sound simple, but if done right, can help you get your mails the right clicks, traffic, revenue, and more.
Boost Your Open and CTR Rates with these tips
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Build curiosity
Get them hooked at the first glance. The best place to start- the email subject. The subject line is probably the most important part of an email. Ask your audience a question that gets them curious. What is in it for them? Why should they be interested? Build a curiosity gap and be the one to fill it.
To make sure our emails end up in our readers’ primary inbox, we at Logichron successfully implement some effective tips. We periodically create curiosity with personalized questions, create powerful CTAs, use numbers to show a clear value addition, and much more. Putting yourself in your subscribers’ shoes will help you understand them better, create a personalized marketing strategy, and increase the CTR for your emails.
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Mail on the right time
You may have got the message right, frequency right, but none of that would fetch an actual ROI if your timings are off. Over time, you may have observed that every audience has an ideal rate of content consumption. Numerous research shows what the best time and day is for different audiences in different countries and considering various other factors.
There are tools that let you know when you should send or your emails. Mailing at the right time would also create anticipation amidst your audience where your audience looks forward to receiving your emails ensuring that the open rates are consistently maintained.
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Send emails that you’d like to receive yourself
You can say that better rates are synonymous with better conversion rates. The sure way to ruin your CTR and Email open rates is to send your subscribers a bunch of low-quality emails or emails that don’t add up to any value.
People want value over anything. You may have found yourself opening only a certain email where the headline compelled you or convinced you that it is something you may want to read. So a key way to improve your Open Rate is to add value to the subject and the opening lines.
We’ve also seen that short and to the point, emails perform well over trite and lengthy ones. That’s because you want to give only what matters to your subscribers.
Since most of us read emails on our phones, it is also necessary that they are mobile-optimized, i.e., you have a well-crafted subject that fits perfectly on a mobile mobile-screen preview. This increases the chance of increasing your CTRs and Open Rates.
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Are you sending enough emails?
Better question, are you sending too much?
Let’s accept it, none of us read all the emails we sign up for.
If it’s too little, we have a certain reaction, if it’s too much, we’re quick to find the way out thanks to the unsubscribe option. So what’s the ideal number of emails that you be sending to your audience?
It has a lot to do with the industry and accordingly, the audience. The requirement and accordingly the reaction is different for different audiences.
Test and learn. You can do trial and error to see the number of times your visitors anticipate to hear from you and at what point does it become too much for them.
At Logichron, we found that emailing once a week works the best for our subscribers while increasing the frequency to 15-30 emails per day for some of our clients worked best for them. If you aren’t sure whether you’re cluttering your prospect’s inbox or making an impact, you can get started here.
CTA on verge of dying? Let us rescue that for you
Boosting CTR and Email Open Rates might be a trial and error for most businesses. Some experiment and make through, while many others are left struggling with fierce competition.
That’s why at Logicron, we have it simplified. Building an email list is hard work and it takes only some minor negligence to get the entire effort derailed. From understanding your audience, segmenting your list, implementing effective expert knowledge to strategizing action-oriented email marketing plans, we know the value of your time and make every effort count. Let’s get in touch.
