Should you outsource Marketing? Or should you hand over the marketing task to an existing employee? Or best case, hire one?
To outsource marketing or to do it in-house- is a common confusion which many businesses have been in and surely, you have been in too right? In this blog, we’re clearing this confusion to help you decide what is the best marketing strategy for your business.
Coming back to your dilemma of whether you should outsource your marketing efforts or run it in house, well, it depends on various factors. Let’s discuss some of the biggest factors below.
When you need to lower costs
One of the main benefits of outsourcing is that it is more economical than hiring and training a new team.
59% of businesses use outsourcing to reduce their expenses.
So if you have a limited budget for marketing or are looking to cut down on costs like in this time of a pandemic, outsourcing will make a good investment.
When core business competencies are in focus
If your company is at a stage where there are aggressive plans laid down for growth, you would want to concentrate on your core competencies of which marketing might not be a part.
And, if this is the case, outsourcing would prove to be an effective decision for your company as it will be able to perform at its best not only in the department of specialization but also in many others.
You are not getting the results you are expecting
‘Try, till you succeed’ – is a very motivating thought, but not in this case. Not achieving the expected results repeatedly is an indicator that you need a change in your marketing team. This can either be by outsourcing it to an agency or simply hiring a specialist.
These indicators may be in terms of not achieving your target number of leads or ROI – which is one of the most used Key Performance Indicators used by companies to measure success.
You do not have the resources
Marketing is a multidisciplinary field where one for all doesn’t work. Brand Awareness, Lead Generation, Lead Nurturing, is done with the help of channels such as Google Ads, SEO, Email, where each of these requires a skill set. So unless you can set up an entire in-house marketing team, outsourcing is a wiser choice.
You lack the time
Marketing cannot be part-time. It is often an around-the-endeavor. So if you are a company that has a part of its team on the marketer’s seat, they may not find enough time with all the team meetings, client calls, and due to their other tasks.
In this case, not only marketing but even the performance in other departments may take a toll. Therefore, if you are such a company, rethinking your marketing strategy may be a necessity.
In-house or Outsourcing: Which is better?
As we said earlier, to outsource marketing or not, depends on your company’s needs. The above-listed points will help you understand these needs and assist you in deciding whether your company should hire a marketing agency like Logichron or hire in-house.
Logichron is a leading B2B marketing and Lead generation agency that has helped many Fortune 500 and Fortune 1000 companies with their marketing goals. You can know more about us here.
