Imagine you own a company and are in need of a service or software which will help your company automate your marketing services. The first name which comes to your mind when you think of such a service is Hubspot! This is because of the brand authority that Hubspot has created over time.
Building your brand authority is very important, whether you are in the B2B or B2C space. With the growing competition and a variety of choices available at the same price, a purchaser’s decision is influenced by an existing relationship with the seller or the seller being recommended by a trusted advisor. In short, its the trust of the audience the brand has which finally influences the buying decision.
When a buyer trusts a company and perceives them as an expert in their field, then we can say that the company has a Brand Authority.
Building brand authority is a long term process. It requires a well-devised and properly executed marketing strategy to do so. In this blog, we’ll talk about some B2B marketing strategies that will help you build brand authority.
Following are some of the most important ways to do so.
Email Marketing:
- Email marketing is by far the most effective marketing medium when it comes to personalized content.
- Many marketers tend to use email marketing only for promotions. However, it is a great tool to build lasting relationships with your audience by sending emails with relevant content to each of them.
- Sending educational, solution-based email builds trust amongst your subscribers especially when the content is tailored specifically for them.
- When audiences receive such customized and helpful content, they trust the brand more and view them as an expert in their domain, thus, building your brand authority.
- Such brand authority helps people recall the brand’s name when they are thinking of a relatable purchase!
Demand Generation:
- Demand generation is the top of the funnel, that is, a Brand awareness strategy! Here, the focus is on making content that will drive awareness about your products or services and build your brand authority.
- Examples of demand generation:
- Providing free educational resources,
- Adding value to your audience through content writing,
- Partnering with influencers to take advantage of their reach, etc.
- In the end, the idea behind demand generation is to build trust & have your brand at the top of a customer’s mind when they are looking to purchase a service/product you offer
Multi-Channel lead generation:
- Multi-channel lead generation is about generating leads through various channels like email, calling, messaging, etc.
- Every consumer behaves differently. Some might be active on social media or regularly check their emails while some might not. In order to increase our reach, the mediums to reach the audience must also increase. Each platform has a different tone and must-have content presented in that tone.
- Thus, a well-devised multi-channel marketing strategy will not only help you reach the right audience at the right time but also help you connect with them with the right tone.
We at Logichron, with our team of experienced experts, help you build your brand authority, and generate quality leads to enhance your business ROI. To know more about us, visit our website.
