5 Reasons Why B2B Email Marketing is Still Relevant in a world of text messages, tweets, and other forms of electronic forms of communication, many marketers are wondering how emails are still relevant. With the rise of social media, you may have thought that B2B email marketing was starting to decline. But that’s not true at all. In fact, it is still popular and profitable. If you’re wondering why it is still relevant, here are some of the reasons why.
In this blog, we will take a look at why B2B email marketing is still a powerful tool for B2B marketing and businesses. But before we start, let’s take a deeper look
Why is B2B email marketing still relevant?
A lot of you might be wondering- why is email marketing still relevant? After all, social media platforms are constantly changing and evolving. What’s more, people’s attention spans are shorter than ever before. So why should businesses still bother with email marketing?
To begin with, it is still popular as it’s an effective way to reach out to potential and current customers. Unlike social media platforms, which are constantly changing, email inboxes stay the same. This means that businesses can rely on emails to get their message across to their target audience.
B2B Email marketing is also a great way to build relationships with potential and current customers. By sending out regular newsletters, businesses can keep their customers updated on the latest news, products, and services. This helps to build trust and loyalty between the customer and the business.
That being said, here are 5 reasons why email marketing will always be relevant in the B2B space.
5 reasons why B2B email marketing will always be relevant
1. People engage with emails
The first reason why this mode of marketing is still relevant is because people actually engage with emails. In fact, according to a study, the average person receives over 100 emails per day and almost 80% of users check their mail daily.
This tells us that not only do people receive a lot of emails every day, but they also open and read them. This makes it a great way to reach out to potential and current customers.
What’s more, people are more likely to engage with an email if it is personalized. In other words, businesses should make sure that their emails are addressed to the recipient by name and contain relevant information about their products or services.
2. Emails are easy to track
Another reason why it is still relevant is that it is easy to track. Businesses can use various tools to track the performance of their email campaigns.
For instance, they can track how many people have opened the email, clicked on the links, and unsubscribed from the mailing list. This information is essential as it helps businesses to improve their B2B email marketing campaigns.
What’s more, businesses can also use tools to segment their mailing list. This means that they can send out different emails to different groups of people. For instance, they can send out special offers to those who have made a purchase from them in the past or they can send out information about new products to those who have subscribed to their mailing list.
3. It’s a cost-effective strategy
Email marketing is a cost-effective strategy. In other words, businesses don’t have to spend a lot of money on these marketing campaigns.
All they need is a list of email addresses and they can start sending out their emails. Of course, there are some costs involved such as the cost of the B2B email marketing software and the cost of hiring someone to manage the campaign.
However, these costs are relatively low when compared to other marketing strategies such as pay-per-click advertising or print advertising.
What’s more, it can actually save businesses money. For instance, if a business uses email marketing to promote a sale, it can save money on advertising costs.
In fact, businesses can even use emails to generate leads. By sending out a newsletter, businesses can encourage their subscribers to visit their website or blog. From there, they can learn more about the products and services that the business has to offer.
4. Emails are versatile & offer 2-way communication
Email marketing is versatile. This means that businesses can use emails for a variety of purposes. For instance, they can use them to promote their products and services, send out news updates, or even conduct surveys.
In addition, it also offers two-way communication. This means that businesses can interact with their customers via email.
For instance, they can encourage their customers to provide feedback about their products and services. They can also answer any questions that their customers might have.
What’s more, businesses can use emails to build relationships with their customers. By sending out regular emails, businesses can stay in touch with their customers and let them know about any new developments.
5. Allows targeted messaging
Email marketing allows businesses to send targeted messages. This means that businesses can send out emails to specific groups of people.
For instance, they can send out special offers to those who have made a purchase from them in the past or they can send out information about new products to those who have subscribed to their mailing list.
What’s more, businesses can use this strategy to segment their mailing list. This means that they can send out different emails to different groups of people.
For instance, they can send out special offers to those who live in a certain area or they can send out information about new products to those who have purchased from them in the past.
This allows businesses to tailor their campaigns to their specific target audience. As a result, they are more likely to achieve their desired results.
What are the common mistakes seen in B2B email marketing?
Don’t hard sell
One of the most common mistakes seen in B2B email marketing is hard selling. This is when businesses try to sell their products or services in every email.
Instead, businesses should focus on providing value to their customers. They can do this by sending out helpful information, such as tips and advice.
What’s more, businesses should avoid using too much promotional language. This can turn off potential customers and make them less likely to buy from the business.
Instead, businesses should focus on creating quality content that will help their customers solve their problems. By doing this, they are more likely to build relationships with their customers and generate sales.
Focus on mobile optimization
Another common mistake seen in BB email marketing is not focusing on mobile optimization. With more and more people reading their emails on their smartphones, it’s important that businesses optimize their emails for mobile.
This means making sure that the email is easy to read on a small screen and that the call-to-action is easy to click on.
In addition, businesses should avoid using too many images in their emails. This can make the email difficult to load on a mobile device.
Don’t Ignore GDPR considerations
Another mistake that businesses make is not considering GDPR when sending out emails.
GDPR is a regulation that requires businesses to get explicit consent from their customers before they can send them marketing materials.
This means that businesses need to have a GDPR-compliant opt-in form on their website or blog.
In addition, businesses need to include a link to their GDPR policy in their emails. This will allow customers to know how their personal data will be used.
By following these GDPR requirements, businesses can stay compliant and avoid any potential penalties.
Failing to include clear calls to action
One of the crucial mistakes in any email marketing campaign is not including a clear call to action in their emails.
A call to action is a statement or button that tells the reader what they should do next.
For instance, it could be a button that says “Buy Now” or “Learn More.”
Without a clear call to action, readers will not know what they should do next. As a result, they are less likely to take the desired action.
Including a clear call to action is essential if businesses want to generate leads and sales from their email marketing campaigns.
Conclusion
Email marketing is still relevant in the B2B space because it allows businesses to segment their mailing list, focus on mobile optimization, and include clear calls to action.
By avoiding common mistakes, such as hard selling and ignoring GDPR requirements, businesses can create email marketing campaigns that are effective and compliant.
What are your thoughts on B2B email marketing? Let us know in the comments below. To know more about email marketing visit Logichron’s website. We provide the best services and can help you create an effective campaign for your business.
