Paid search is still a valuable tool for businesses of all sizes, despite the rise of social media advertising. Digital marketing strategies are constantly changing, so businesses need to be prepared to adapt their tactics.
It is one of the most important aspects of any business today. If you want to reach a wider audience and connect with potential customers, you need to have a strong digital marketing strategy in place.
However, many business owners are still unsure about what this entails. In this blog post, we will discuss 5 little-known facts about digital marketing that you need to know.
But, before we go ahead with it, let’s take some time to understand how digital marketing strategies have changed in modern times.
Digital marketing strategies in today’s time
Before you start any digital marketing campaign, you need to keep these three points in mind!
- SEO isn’t dead – in fact, it’s more important than ever.
- Content marketing is no longer about churning out articles for the sake of it.
- Social media isn’t just for teenagers and young adults
Today, these three points make the foundation of any digital marketing strategy. Businesses need to focus on creating quality content that is relevant to their target audience. SEO keywords still play an important role in ranking, so it’s important to do your research and use them wisely. And finally, social media should be used as a platform to connect with potential and current customers, not just for promoting your product or service.
It’s more important than ever to have a strong digital marketing strategy now. The world has gone digital, and businesses need to follow suit if they want to stay relevant and competitive.
Now that we’ve discussed some of the strategies top digital marketing agencies in today’s time use, let’s move on to the little-known facts.
5 lesser known facts about digital marketing
1. Search ads are good for brand awareness
One of the main goals of digital marketing is to increase brand awareness. And one of the most effective ways to do this is through search ads. When someone searches for a keyword related to your business, your ad will appear at the top of the results page. This not only helps to increase brand awareness but can also lead to more website traffic and potential customers.
It is said that search ads can increase brand awareness by 80% and display advertising has proven to increase traffic to a website by 300%.
Paid search is still a valuable tool for businesses of all sizes, despite the rise of social media advertising. It is one of the most important aspects of any business today. If you want to reach a wider audience and connect with potential customers, you need to have strong digital marketing strategy in place.
2. Facebook still has immense potential
Facebook has over two billion monthly active users, making it one of the most popular social media platforms. And while it may seem like Facebook is only for personal use, it actually has a lot of potential for businesses. In fact, Facebook is the perfect platform for small businesses to connect with their target audience.
In a recent survey, it was seen that 58% of American adults use Facebook, making it the most widely used social site by far. Now, this figure covers not just American social media users, or even American Internet users. But the entire American population.
3. Youtube offers you the most engaged traffic
Visitors from youtube are the most engaged as compared to any other site. It has been seen that people who watch videos on YouTube are two times more likely to take action than those who don’t.
This is because when you watch a video, you are not just passively consuming content but actively engaging with it. You are also more likely to remember the information that you have watched in a video as compared to information that you have read in an article.
This is why digital marketing agencies in the US should focus on creating engaging video content for their YouTube channel. Creating informative and entertaining videos allows you to reach a wider audience and build trust with potential customers.
Here’s how effective youtube is:
4. Short videos are the future
The average attention span of a human being is said to be eight seconds. And this number is only decreasing with time. This is why businesses need to focus on creating short and concise videos that can capture the attention of their target audience.
Short videos are also more likely to be watched till the end as compared to longer videos. So if you want to engage your audience and get your message across, you need to create short videos.
In a recent survey, when asked how do you like to learn about a product or service, 69% of consumers chose to watch a short video.
5. Untapped power of social media
To this day, only 26% of firms use social media to amplify their business strategies. This is surprising because social media has the untapped potential to reach a wider audience and connect with potential customers.
Social media platforms like Facebook, Twitter, and Instagram have a vast user base that businesses can tap into. By creating engaging content and using relevant hashtags, digital marketing agencies can reach a larger audience and build trust with potential customers.
In fact, social media marketing is one of the most cost-effective digital marketing tactics. It allows businesses to reach a wider audience at a fraction of the cost of traditional marketing methods.
In closing
Digital marketing is a vast and ever-changing field. It is constantly evolving and marketing agencies in the US need to keep up with the latest trends to stay ahead of the competition.
By using the right digital marketing strategies, businesses can reach a wider audience, build trust with potential customers, and ultimately increase sales.
What are your thoughts on digital marketing? Let us know in the comments below.
