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One of the most important aspects of any content marketing campaign is the ability to scale content effectively. Scalable content can be defined as strategic and purposeful content based on existing assets and freshly developed data that’s relevant to your current company’s goals and your audience.

It is essential to create scalable content that can adapt and grow with your company. However, the demands for content marketing may strain or even exhaust your resources. For many companies and marketing teams in the B2B and B2C worlds, creating content to scale remains a struggle.

How To Create A Content Marketing Plan That Is Scalable?

• Organize Your Content To Make It Scalable –

To create scalable content, you’ll need to set up an efficient process that controls content development, delivery, and measurement. You’ll need a content strategy that’s well-defined and documented to enable your team to carry out your content marketing strategy.

• Utilize Your Imagination –

Before you start creating content, take some time to work on your content marketing strategy and how it relates to your company’s objectives. This should be done well in advance of any imminent content requirements. 

• Get Smart –

You don’t have to drown in the sheer volume of material you need to generate if you have a good plan in place. Whether you start with a solid plan, you won’t be bewildered and wondering if you’re even reaching your target audience.

Which marketing channels do you prioritise to create scalable content?

B2B Marketing helps your business build and grow its brand successfully and content forms a significant part of it. Creating consistent quality content, developing scalable content, and aligning content with the customer’s buying experience are just a few of the issues that marketers face. The truth is that constantly releasing relevant content and providing value improves your chances of acquiring prospects and nurturing them into customers. 

Know more: How B2B Marketing can help you grow your company’s brand authority

In this post, we’ll look at a variety of marketing efforts that will assist B2B marketers in developing scalable content:

1. Include Influencer Marketing in your campaign:

According to Influencer Marketing Hub, nearly 40% of customers purchased an item after seeing it marketed on Twitter by an influencer. Not just on Twitter, but also on other social media platforms, Influencer marketing has exploded in popularity in recent years. Marketers produce content through these initiatives, which are then amplified by influencers in their networks.

2. Use Email Marketing:

With email marketing campaigns, you can create scalable content in the form of welcome emails, newsletters, promotional emails, etc. There are many tactics to enhance click-through rates like designing mobile-friendly campaigns, personalized subject lines, using a clear call-to-action, etc.

3. Prioritize Blogs:

According to Hubspot, businesses that use blogs regularly receive 67% more leads than those that don’t use blogging campaigns. Blogs are a useful way to promote your products and services along with portraying your brand as a thought leader. Companies must post blogs with relevant material on a regular basis to thrive in blog marketing. B2B firms were driven to generate scalable content in a variety of ways via blog marketing. 

4. Improve your SEM efforts:

Search Engine Marketing includes paid strategies to boost your company’s online presence and visibility. In a way, SEM helps in brand awareness and generating more leads as well. B2B marketers need to make use of select keywords and include them in their content so that when people search those keywords, their ads would appear on top of the results.

Read more: 4 untapped ways to boost your Email Open and Click-through rates

5. Utilize Referrals:

Marketers believe that referral programs are one of the highest sources of getting leads for your business.  Referrals are extremely crucial in the sales funnel for increasing revenue. B2B marketers may utilize content created for referral programs to scale their content. Marketers frequently produce material for referral programs to advocate the firm’s items or services to prospects.

6. Usage of Social Media Platforms:

Leveraging social media platforms not only helps in boosting your content marketing efforts but also raising brand awareness, increasing interaction and developing a relationship with your audience, driving web traffic, etc.

To scale content through these platforms, you can break down technical content into easier forms and formats like blogs, infographics, videos, how-to posts that can be shared on social media.

Find out more: Top 3 Social media platforms to generate B2B leads

7. Focus on SEO:

To scale your content, Search Engine Optimization is extremely important. Optimizing your website content in such a way that search engines pick it up and it ranks higher in search results. Make sure your online content is relevant and useful for your audience. This will help your brand gain higher online visibility.

8. Boost traffic with PPC:

PPC leads to positive ROI for your business and is also helpful for your SEO strategy. Marketers use programs like Facebook Ads and Google Adwords to boost quick online traffic with these marketing activities. Pay-Per-Click campaigns are charged for each time a prospect or client clicks on an ad. Pay-Per-Click campaigns may be made more successful by efficiently targeting ad campaigns, matching advertisements with landing pages, and isolating content ads from search placements.

9. Concentrate on Online Advertising:

Online advertising is another effective method to promote your brand. This includes social media ads on various platforms that promote content like product features, guides, reports, whitepapers, etc. The content needs to be written in such a way that it helps the brand drive traffic and boost sales.

10. Use Affiliates:

An extremely cost-effective method, involves individuals earning commissions by promoting various companies’ products or services through these types of marketing schemes. Every day, a large number of B2B firms employ affiliate networks to create revenue. BlueHost, a domain registration, and web hosting firm, is a perfect example.

B2B marketers must produce content that can be scaled across many platforms to reach as many individuals in their target demographic as feasible. This not only increases revenue and expands the firm, but it also produces additional leads. While firms can use a variety of marketing campaigns, the sort of material used differs by industry. Before you decide to scale up with hundreds of new subjects to fire up your content marketing, go back and take stock of what you already have. 

Building a large and enthusiastic client base is the key to long-term success. Tips like the ones listed above are meant to generate quality leads and pique their interest in your business and what you have to offer. You don’t have to feel overwhelmed, we at Logichron, strive to meet all of your marketing and lead-generating demands to help you grow successfully. Contact us today.