2021 is shaping up to be a highly competitive year for all B2B companies; therefore, solid B2B lead nurturing strategies are a must. However, converting leads has become a common challenge across the B2B sector.
In this blog, we have compiled everything you need to know about lead nurturing in 2021.
What is the Definition of Lead Nurturing?
B2B lead nurturing is the process of building and reinforcing relationships with your leads through every step of the B2B sales funnel. A robust lead nurturing campaign focuses on the prospects’ needs and provides them with the information and answers they need to trust your business. The B2B lead nurturing process should also help build brand awareness and maintain communication with the prospective clients until they are ready to purchase.
Why do You Need a Lead Nurturing Strategy?
According to Marketing Sherpa, 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause of poor performance.
A study by Forrester showed that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
B2B Lead nurturing strategies enable you to have a presence on channels where your buyers are, engage them and increase the chance to start a professional relationship with you. Using strong lead nurturing strategies will increase your sales.
Most consumers receive hundreds of emails and messages daily as lead nurturing tactics. Therefore making sure you stand out with engaging and nurturing content that entices and informs your targeted audiences is key.
Know More: What is lead nurturing and what are its benefits
How to Nurture Leads to Conversion?
Nurturing leads to conversion is complicated and takes time as you need to get your prospects to trust you. When a prospect trusts you, it is much easier for them to be converted into a return customer. In order to successfully transform your leads into paying and returning customers, you should use multi-channel lead nurturing techniques, schedule timely follow-ups, and implement lead scoring tactics.
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Use multi-channel lead nurturing techniques:
In B2B marketing, you must be in the right place at the right time. Therefore using multi-channel lead nurturing techniques like email marketing, dynamic website content, and social media marketing will help nurture leads. Retargeting them across multiple platforms will help you win your prospective customers.
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Schedule timely follow-ups:
The general rule is that you follow up with leads within the first three minutes after a response; the faster you answer, the more engaged your prospects will be. The more likely they will be to favor your business when it comes to making purchasing decisions. Setting up an automated follow-up system can also be an option. However, if done manually, you must understand when your prospect is most likely to respond and engage.
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Implement lead scoring tactics:
Using a lead scoring system is the simplest way to filter out irrelevant leads and narrow down the list of your potential prospects. You first need to analyze your perfect lead. You can easily automate filtering leads.
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Align your sales and marketing strategies:
Create strategies that attract potential customers’ attention and remind them of your brand. In this case, it is vital to align your sales and marketing strategies together.
Read More: Lead Nurturing Tactics for 2021
What Impact Does Lead Generation Have on Lead Nurturing?
Lead generation is crucial to successful lead nurturing. It is vital that you master generating quality and adequate leads because your marketing team relies on the sales team’s leads. If the leads delivered by the marketing team are inadequate, cold, and a waste of resources, your sales team cannot nurture them into clients.
Why Implementing Lead Nurturing Can Be Your Company’s Turning Point In 2021?
B2B lead nurturing campaigns in 2021 is crucial to maximizing purchasing and conversion-based strategies; it improves efficiency as no time is given to cold leads. With a robust and well-planned lead nurturing process, you can turn leads into customers and customers into loyal returning clients.
Most importantly, nurtured leads have a significantly shorter sales cycle; this means that the conversion speed from prospect to customer is a lot faster than the average B2B lead.
As consumers and businesses shift and adapt to the digital-centric ecosystem, your firm must stand out from the rest. Therefore trust plays a significant role in the buying decision of your prospects. Consequently, implementing lead nurturing helps guide leads down the sales funnel quicker while strategically building trust with your prospects.
How can Logichron help?
Logichron understands your prospect’s needs and wants. We personalize our campaigns so that your business can grow exponentially, thus increasing your brand value and improving customer trust in the company. The confidence that is built over the lead nurturing campaign helps us influence the purchasing decision in our favor. As lead nurturing is a continuous process in which you require a dedicated team to assist you through every hurdle, Logichron’s team of industry mavericks is here for you through every step.
Why wait to grow? Start nurturing your future today with Logichron! Contact us today!
