Is your business struggling with brand awareness or generating product demand? If you are, then we’re here to guide you through creating a proper demand generation strategy and tackle these issues.
When planning demand generation and creating a “buzz” around your product, you need to evaluate and analyze the customers’ journey and the touchpoints associated with how they land on your website. It will help you find more about your work.
It should utilize data to help you decide how to guide your sales and marketing team, track marketing’s contribution to revenue, and most importantly, drive growth for your business.
Outlined below are five effective demand generation strategies to increase interest in your products and services:
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Think about the Brand
Creating a brand identity that attracts the right customers is vital to your business’s success. Here are three simple questions to get you started on how to create a solid brand image:
- What do your company and brand represent?
- If your firm was a person, how would they talk, act, and dress?
- What sets your brand apart from the competition?
Your brand image includes everything from your tone of voice, logo, even the code of conduct. Answering these questions always helps. They allow you to create a unique, compelling, and consistent brand message.
Once decided and settled with the brand image and how you would like to portray yourself to the industry, you will find it easier to speak to customers and gain the attention and interest of potential leads.
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Identify the Gaps in the Market
The first and most essential step is identifying a gap in the targeted market; this will allow you to narrow down your ideal target market and help you understand the needs and wants of the product. Most importantly, you want to make sure that your marketing team’s content will generate enough demand and interest among the right audience. Putting in effort into targeting allows you to examine who is interacting with your content the most and how that content is creating customers.
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Use Lead Magnets
Using lead magnets attracts potential leads to your business. This can be done by using incentives to draw them in. A lead magnet can be a checklist, e-book, quiz, or even access to exclusive content, such as a free thirty-minute consultation after the audience can opt-in to gain access or receive allowing you to collect essential data about potential customers; this data can then be used to create a buyer persona and understand your audience also enabling you to know how your product fits into the market and help you develop solutions to build your customer’s needs.
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Aligning KPIs with your strategy
The biggest mistake companies make when setting their KPIs is that they do not link their KPIs to their strategy. When KPIs are not aligned with your strategy and business goals, you waste time, money, and resources collecting information that will not benefit the business.
KPIs are useful if they deliver relevant information to your business; therefore, they should be designed and set with your objectives and strategy in mind.
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Spread the Word
We live in a digital world, so use it to your advantage. Use social media like LinkedIn, Instagram, Facebook, and Twitter to assist in advertising and create a “buzz” around your product. Use email newsletters to help generate potential leads and use incentives to attract users to sign-up.
Online ads can also create traffic and assist in demand generation. Tools like Cloud Campaign can help automate how you control and measure your content across social media channels. Posts can be scheduled in advance, and you can track and observe how audiences are engaging with your content.
Tips like those mentioned above are designed to create valuable leads and get them interested in your company and what you have to offer. Sustainable and long term success comes from creating a vast and loyal customer base. Therefore, here at Logichron, we aim to provide you with all your marketing and lead generation needs so that your business can be successful.
