Email Marketing and Social Media Marketing are some of the most used Digital Marketing strategies by marketers in 2020. And still, there is always a common question- which is the best? which strategy should your company invest more into to gain the best out of your marketing investments?
To find the answer to these questions, let’s first try to understand the importance of both these strategies and what purpose they serve in marketing.
Importance of Email Marketing
Email Marketing is the oldest Digital Marketing strategy and yet it is very popular among marketers today. Why is that? The answer lies in its-
Huge user base and massive reach:
Email Marketing has a user base of around 3.9 billion which in comparison to Social Media, which includes Facebook, has users close to 3.4 billion. Not only this, but Emails also have the highest user base in all the age categories compared to Social Media where each platform is mainly used by an audience specific to a certain age. This allows companies to reach an enormous number of people around the world.
High Engagement Rate:
Your content is not useful if your audience is not engaging with it. Email Marketing has the highest engagement rate when compared to Social Media or any other digital channel. One of the reasons for this is because the audience gets emails only for which they opted in, allowing email marketers to send more personalized and relevant emails.
Promotions:
86% of business professionals prefer to use email when communicating for business purposes. Most people want their promotions or discount details to be sent to them via email than any other channel, especially Social Media. Furthermore, emails allow you to send more personalized discount offers or promotional emails which makes it one of the best ways to convert your leads into customers.
High Conversion Rate & ROI:
Compared to other digital channels and platforms, Email’s average ROI is $42 for every $1 spent. None of the other platforms is even close to this. Though the difference in the ROI of Emails and other channels is huge, the fact that it has the highest conversion rate is not a surprise. As mentioned above, clients prefer communicating through emails and would like to get discounts offered through it rather than through Social Media.
So, one thing is clear. Email is the best way to improve your ROI and thus is every marketeers first choice.
Does this mean Social Media marketing is of not much use? Not really. Let’s understand how Social Media marketing fits in the marketing space.
Let’s understand it here.
Importance of Social Media Marketing:
Unlike email marketing, Social Media Marketing is not one of the best ways to convert leads into customers.
Still, Social Media is one of the most-used channels by B2B companies. Why?
Increasing Brand Awareness:
Though emails can also help you in increasing brand awareness, it has its limitations. For instance, on Social Media, one can post as many posts as you like, but sending excessive emails may be considered as spam by the email servers and may also be annoying to your customers. This helps us stay in touch with our customers all the time without invading their privacy.
Brand Recall Value:
Though the users spend a lot of time on Social Media, their attention span is very less. Thus, engaging and relevant content helps us stay different and grab their attention in a space of crowded content. Such striking content creates a long-lasting impression in the audience’s head thus increasing our brand recall value.
Brand trust:
Social Media is a public channel that has paved the way of transparency between the brand and its customer. One such example is the reviews and comments people/customers leave on a brand post which is visible to everyone. Such reviews validate the authenticity of the brand and help people trust the brand even if they are doing business with them for the first time.
Customer service:
The emergence of Social Media has changed the relationship between a brand and a customer completely. It has given the companies the ability to interact with their audience on a more personal level and solve their queries within a few hours after they share their problems. This has further made the consumers trust the brand more.
So, who is the winner?
With this, we can conclude that Email Marketing is the best when it comes to generating leads and making money, whereas Social Media is best when it comes to upscaling brand awareness, increasing brand recall value, and providing better customer support.
With our audience being present on different channels at different times, it is much better to make an integrated approach. This will help us extend our company’s reach and bring in more customers than email or Social Media can alone.
Such an approach requires a team of experts and the latest and right tools and strategies.
So, If you don’t have the time and resources, you can always hire an agency like Logichron. We give you access to an expert team and the latest resources which otherwise wouldn’t be possible for you without spending too much time and money. Logichron is a B2B marketing agency that provides full-stack marketing solutions from brand awareness to lead generation and has served clients like Microsoft, IBM, and many more.
Learn more about us here.
